Pascal Smits
Global Program Leader
Signify (f.k.a. Philips Lighting)

Pascal created and led the global digital transformation program, which develops and deploys end-to-end digital capabilities to the Philips Lighting markets, business group and central staff organizations. This includes creating an award winning lean startup/accelerator program and measurement/analytics centers of expertise driving fact based global high impact digital programs.

Next to this the program is transforming and driving sales growth through all direct & indirect online channels for Philips Lighting for B2C and B2B including managing a global team of digital managers driving digital marketing & online sales in more than 60 countries.