Business Strategy Director
The Reference

Isabel Donvil is Business Strategy Director at The Reference. As head of the strategy team, she’s guiding customers in redesigning their company to meet today’s key challenges: transformation in a digital world. The credo “It’s more than Digital, it’s your Business” is at the heart of the team.

Over the past 16 years, Isabel held multiple management roles within the retail industry, leading teams, driving & supporting e-commerce start-up initiatives and initiating change. Seen as an intra- and entrepreneur on the cross road of marketing and technology, never losing the focus on the customer and long-term business result.