Traditional brands often struggle to find their way in this ever-changing digital world that’s filled with threats. But what if we told you that tradition doesn’t necessarily has to be a bad thing? Jules Destrooper went back to its roots and traditions, combining it with a healthy open mindset. This allowed the brand to transform threats into opportunities, not being afraid of change. We decided it was much braver to stay true to ourselves, to not reinvent ourselves. All we did was change the way we talked about it. And it made us much stronger as a brand.