James can be described as a creative without boundaries, who refuses to be labelled by a specific trade. That probably has something to do with his educational background. He studied drawing & sculpture, and thereafter started a degree in applied design with specialization in design, illustration and photography. Upon finishing his Design degree, he decided to do an Honours degree in Strategic Brand Leadership and a Master degree in Interior Architecture and Retail Design.
James brings over 10 years of design experience to this newly created role, complementing The Reference’s team of creative talent. He previously worked for global marketing and advertising agencies like BBDO Cape Town, Saatchi & Saatchi, Design is Dead and Pinkeye. Over his decorated career, he has contributed his passion and expertise to multi-national brands like Coca-Cola, Neuhaus, P&G, Samsonite, Moortgat, Levis, Jules Destrooper, Auping, M&M’s and many more.