Entitled Consumers Make Marketing Harder than Ever: Strategies for Beating the Game

12:15
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13:00

Nick Worth will review the findings of his newly published book on Marketing to Entitled Consumers, sharing the results of 7000 consumer interviews and interviews with dozens of marketers and industry thought leaders.  He will document the demands that today’s consumer puts on digital marketers and the strategies marketers should deploy to respond to her needs and build a lasting relationship.

Speaker