A disruptive keynote about culture, technology and data first initiatives as they are meant to be. Artificial Intelligence and data science used --the non-hyped, no-nonsense way — in several Belgian and Dutch companies and cities. I will bring a conceptual focus with a view of millennial big data developers and data scientists. I will share use cases from a business point of view and stress the industrialization of non trivial models. Do’s and don’ts combined with anecdotes touching cultural changes, new technologies and a lot funny facts.